Our story

It all started with a frustration many women know too well: spending hours in front of the mirror trying to apply false lashes that just won’t stay on, dealing with sticky glue, and feeling like you always have to choose between comfort and beauty.

We dreamed of a simpler solution — one that could enhance your eyes without compromise, in just seconds, while being kind to your skin, your eyes, and the planet.

That’s how Hinaé was born — a brand created by women, for women.

Our mission? To give every woman the freedom to feel confident, elegant, and effortlessly natural, every single day.

The Magnetic Revolution

Our new 3D magnetic lashes are more than just a beauty accessory — they’re your new daily essential.

Made from ultra-soft, lightweight fibres, they perfectly follow the natural curve of your eyes for that “no make-up, but better” look.

Their winged ends subtly lift and open the eyes, adding a touch of glamour without ever looking overdone.

Thanks to our innovative magnetic technology, there’s no need for glue anymore.

The lashes apply in seconds with our easy-to-use magnetic tool, staying perfectly in place all day long — whether you’re at work, out for drinks, or facing that classic London breeze

Why Women Love Them

Our customers often tell us it’s the first time they’ve felt so beautiful without feeling over-made-up.

Because for us, beauty is first and foremost about well-being and confidence.

We believe every woman deserves to feel strong, self-assured, and radiant — whether it’s for a first date, an important meeting, or a quiet moment in front of the mirror.

Our Promise

With Hinaé, you’ll never have to choose between natural and bold, comfort and elegance.

You simply choose you — your beauty, your style, your confidence.

So, let yourself be enchanted by the magnetic magic

Join our community of women who dare to shine — no glue, no stress, just eyes that speak volumes.

#MagneticBeauty #ConfidenceInASnap #BeYourOwnGlow